Odcinek #54

Marton Kosdi-Kovacs: Loyalty and customer retention for Shopify brands

Turn repeat customers into loyal fans!

Today, our special guest is Marton Kosdi-Kovacs, Co-Founder of the Love Loyalty app, which offers an effective way to engage and keep customers in your store. Love Loyalty is dedicated to Shopify stores and provides intuitive loyalty programs like points program, VIP levels, referrals, and more. It has everything you need to build lasting brand loyalty.

From our conversation, you'll learn why it's cheaper to keep an existing customer instead of acquiring a new one, and why stationary shops might make a surprising comeback. We discuss factors you should look for when choosing loyalty programs, and suggest how to differentiate and reward your customers cleverly. Marton shared his inspiring insights and practical tips, making this episode a must-watch for every e-commerce owner.

📲 Love Loyalty is one of the top retention platforms for brands on Shopify. This unique, user experience-focused retention solution helps brands increase their loyal customer base efficiently, driving up to a 40% increase in repeat purchase rate. The product is trusted by 1,000+ brands on Shopify, even though it launched 4 months ago. Previously, Marton and his team built EasyFlow Product Options, which they grew to 2,000 merchants and sold.

Get the Love Loyalty app at 🔗 https://apps.shopify.com/loyalty-program-2

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Poruszane tematy

01:50 Why are stationary shops making a comeback?

04:59 What does building loyalty with customers consist of? Traditional and innovative ways

10:08 Which type of loyalty-building program should you choose? How do you know it's the right one?

14:45 Statistics on the level of ROI in loyalty programs

17:27 Implementing a loyalty program the right way

21:58 Optimising results in loyalty programs [the best tactics]

25:43 When can implementation of such solutions go wrong, and why?

29:27 For whom is a loyalty program an ideal solution, and when is it not the best idea?

32:49 Combining online and offline programs

35:55 The story behind the Love Loyalty app

43:01 Some of the features you should look for in loyalty programs