Odcinek #67

Yohan Loyer: How conversational commerce & AI redefine the future of CX?

How to turn customer service into a growth engine?

Today, we speak with Yohan Loyer, one of Europe's leading experts in customer service & e-commerce support. Yohan is a Senior Agency Partner Manager EMEA at Gorgias, a top customer service platform for Shopify and fast-growing e-commerce brands. With nearly a decade of experience helping global businesses scale at Salesforce and Gorgias, Yohan is passionate about transforming customer service into a revenue driver that increases retention, loyalty, and customer lifetime value. 🎯

We discuss:

– How customer experience management tools, including those powered by artificial intelligence, are changing the customer journey

– How small e-commerce businesses can compete with large brands

– What the future holds for tools like Gorgias.

Yohan also shares insights on conversational AI, intelligent automation, and how retailers can leverage customer data to grow faster and deliver exceptional experiences. 📈

If you run a Shopify store or work in e-commerce, this conversation will give you actionable ideas on how to turn customer service into a growth engine and prepare your brand for the future of online commerce. 🚀

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Poruszane tematy

04:48 Yohan: Guest introduction

06:50 How is e-commerce changing nowadays?

09:30 Customer support: cost centre or growth opportunity?

15:40 How Gorgias aggregates and uses customer data?

20:00 Creating a great brand experience with Gorgias

26:30 How AI can improve customer experience?

35:15 What is conversational AI?

40:46 What matters most for small e-commerce businesses? Can they compete with big players?

45:12 When does advanced customer support stop making sense?

48:58 Preparing for new acquisition channels: Gorgias' AI Shopping Assistant (ChatGPT integration, future of product search) and how the agent learns

59:26 Comparing Shopify Sidekick with the Gorgias AI Agent

01:04:30 Key takeaways from the conversation

01:07:58 How to make customer experiences truly memorable –a football example ⚽️